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NutriChopper

Challenge:

Come up with a fresh concept for the Nutri line packaging. The original had lackluster branding that focused on the As Seen on TV and wasn’t selling well in stores.

 

Solution:

I successfully led the redesign for this product line’s packaging. By conducting competitive research, I came up with a concept that emphasized benefits, features, and overall aesthetics. I wrote the copy and provided clear art direction to make sure that the visual elements aligned seamlessly with overall messaging.

 

This transformation resulted in packaging that was not only visually appealing but also effectively communicated the product's value, enhancing shelf presence and increasing sales.

Original Version

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