Challenge:

Build out website copy to tell the brand story and offer a point of view. The website lacked the essential elements needed for success—there was no copy, no established brand voice or tone, and no strategy to drive organic traffic.

 

Solution:

I worked with branding and marketing to create a brand tone and voice that could be used across all channels. From there, I crafted a compelling brand story, wrote SEO-friendly copy for product listing pages (PLP) and category pages. Additionally, I built an education hub with resources to establish the website's authority, drive organic traffic through SEO, and provide added value to visitors.

 

This comprehensive approach increased organic traffic by nearly 40% YoY.