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Challenge:
Promote the launch of the new Lotions & Potions baby care product line while adhering to legal limitations in the health and beauty space, and aligning with brand voice and tone.
Solution:
I wrote copy for email campaigns, the website, product descriptions, and social media to highlight the collection with the brand’s helpful and playful tone, all while adhering to the legal framework regulatory agencies and federal guidelines.
This resulted in a successful product launch with items featured in a number of parent-focused publications.
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